BTI assisted with the launch of Whirlpool Appliances within Home Depot stores. With so many appliance brands to choose from, Whirlpool Canada needed to ensure their brand remained top of mind with retail sales associates and consumers alike. We conceptualized the theme “Building on Innovation” to convey the leading-edge position of Whirlpool brand appliances. Theming was communicated on event materials, along with a launch video to create excitement.

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