Structuring messages to help audiences connect with sustainability: Opportunities at the intersection of information, communication, visualization and interaction.
Social and environmental sustainability are complex and daunting topics. Convincing people to adjust their behavior in order to adopt more sustainable patterns is a challenge. When the goal is to help audiences understand the deluge of data, communicating context is highly important. This has a lot to do with establishing an emotional connection between individuals and information.
Data that is designed to tell a story can create a strong connection between high-level, abstract sustainability concepts and the daily, individual actions of consumers.
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