Client: Amnesty International [cinema/ viral]. Starting out masquerading as an arrogant vodka advert the spot morphs, showing the CIA interrogation technique of waterboarding in “beautiful” slow motion. Youtube most watched 2 days in a row. 3 million hits in 3 days. The film caused a media stir in the US with a dedicated CNN report on the film. When referral sites like Boing Boing took the film up, Amnesty’s server farm crashed due to so many hits. Shown in cinemas internationally.
"Shows you what the CIA doesn’t want you to see"
"Delivers a big dose of shock"
“For Amnesty's Unsubscribe campaign marc & ish proofed a very strong combination of human rights expertise, strategic thinking, creativity and a sense for high quality communications. The effect and reach of the campaign was phenomenal. Their ability to first identify a sharp campaign proposition and then turning it into an innovative concept is outstanding. We consider the Unsubscribe campaign definitely one of our best and most successful over the last years.”
Matthias Stock, Brand Planner, Amnesty International UK
Directed by marc & ish
Film Editor: John Mayes
Music by Adam Freeland
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