Branded video content reaches nearly half (46%) of all internet users in the UK. More than half of these people (54%) go on to click though to the brand’s website (Econsultancy),

80% of Internet users recall watching a video ad on a website they visited in the past 30 days; 46% took some action after viewing the ad (Online Publishers Association).

Video promotion is over 6 times more effective than print and online

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