Drive created bespoke content exclusively for Labrinth’s performance of his latest single ’Beneath Your Beautiful’ featuring Q Award winner Emeli Sande for clients Sony Music.

The three minute show created in Drive’s 4D animation studio was projected onto 28 custom screens installed onto the X Factor stage, bringing the performance to life. The resulting holographic multi-dimensional effect has never been seen before on this world-renowned stage.

driveproductions.co.uk/portfolio/4dtv-for-the-x-factor/

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