If everyone in the UK committed to just one meat-free day a week, this would result in greater carbon savings than taking five million cars off the road.

What a difference a day makes is the title and main theme of a beautifully produced motion graphics film to be launched on Monday 15 February by national campaign group, Animal Aid. With world leaders having failed to agree on meaningful initiatives at the recent Copenhagen Climate Change Conference, the film declares that it is now time for individuals to take personal responsibility for helping to save the world and, towards that end, people should adopt at least one meat-free day a week.

What a difference a day makes was created by award-winning, London-based design and motion company, Taylor McKenzie and features Moby’s iconic track, In my heart, as the soundtrack to the film. The music accompanies fast-paced and creative graphics that dramatise the compelling environmental benefits of designating one day a week as meat-free.

The 2-minute film was designed and produced entirely inhouse, using SoftImage and AfterEffects.