What does the research say about warmth, trust, narratives, persistent contrary views, viral dissemination, and public engagement with science?
Research reports on the Science of Science Communication at the National Academy’s Sackler Colloquium last September provided a range of information useful for those working on public engagement with science. Several attendees from the ISE community shared things they learned that they found useful, and will point you toward the specific videos online of the colloquium presentations if you want to hear more from the researchers themselves.
How can you present scientific findings to the public in a way that will stimulate them to share that information with others? How can you help your scientist presenters overcome the public perception of scientists as cold and not fully trustworthy? How can narratives support science communication? Erika Shugart, Dave Ucko, Larry Bell, and other attendees shared info they found useful.
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