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4. Cappuccino, Intelligentsia

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2. Espresso, Intelligentsia

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Tastemakers — Episode One: We begin in Venice, California over a coffee grinder...

Episode 2: Syphon Coffee vimeo.com/8977253
Episode 3: Cappuccino vimeo.com/11249580
thed4d.com/projects/intelligentsia-coffee/

TheD4D.com & twitter.com/TheD4D

Credits

The D4D
Branded Content Studio
Matt Checkowski
Director

2,425 Likes

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Tags

ryan flanery 2 years ago

This is EXACTLY the kind of content I dig, compelling and informative. Please keep stuff like this coming. Awesome storytelling about the crown of the new world; coffee.
adonis 2 years ago

Fascinating, and an excellent explanation of the process. Great job!
james haygood 2 years ago

hey matt - want to meet for a cup of joe? after watching that, i'm heading to venice... cool.
Phillip 2 years ago

great place to work! + everyone there is enthusiastic and knowledgeable thanks to training from people like kyle and other educators
tonx 2 years ago

beautiful
dole777 2 years ago

Nice!
fortytwenty 2 years ago

Really, really good. Thank you.
fotofreq 2 years ago

Very cool explanation of a fascinating process. His precise explanation reminds me of the scene in American Psycho where Christian Bale explains his morning regimen.
Andy S 2 years ago

Very well done and gorgeous to look at. Love how the rich coffee colors pop out from monochrome backgrounds. Also love the obvious respect Kyle has for the process.

One small geek alert: espresso is extracted with 135 pounds pressure per SQUARE INCH. Since the area of a portafilter is over 4 square inches, the pressure on the coffee exceeds 500 lbs....
The D4D 2 years ago

Thanks for all the great feedback!
Kupe Ovics 2 years ago

Haha, thanks for that, Andy. I thought about it after a day or two and realized that I use a good portion of my own weight for my Aeropress, so 135 pounds didn't sound quite right for espresso.

And again, beautiful video. I thoroughly enjoyed it.
Jeff Carpenter 2 years ago

Now I really want to go here!
Basho Matsuo 2 years ago

Awesome!
Mike Lewis 2 years ago

Nice Really Nice I am from Canada and I will go to Venice to visite Intelligentsia. BTW what gear did you use for filming that
The D4D 2 years ago

Hey Guys - A gear breakdown for those who've been asking: Canon 5D Mk2
Lenses: Zeiss 50mm, Canon EF 24mm L & Canon EF 24-70mm
Misc: SmallHD mini monitor, Sennheiser mics plugged into a Canon XHA1 for sound (no image used.)
Alan 2 years ago

Ah, I was wondering how you got the depth of field from a video camera, it's a SLR! Was wondering when projects like this would turn up.
marc thiele 2 years ago

This is awesome! I love it. (flickr.com/photos/marcthiele/4068195410/in/set-72157622673151834/) ;)
Tiago Pita 2 years ago

finallllly someone understand me!
Preston Kanak 2 years ago

Booking my flight as we speak. -- 4 shot Americano.
noshoes 2 years ago

I do not like coffee but I watch this whole clip. Really like the focus on the actual coffee by isolating it with color!
gary nadeau 2 years ago

Did you shoot in B&W or did you change it to B&W in post?
BEAUTIFUL WORK.
The D4D 2 years ago

Thanks! A bit on the process: Shot in color. B&W in post. Lots of color keying and some roto work to get the coffee to pop. Cheers!
Scott Gold 2 years ago

Loved it. Well made, informative, entertaining.
Thanks!
Garret Hoover 2 years ago

Fantastic - How about did you isolate the coffee from B&W?
Will Spillane 2 years ago

Mega!

i want to try that coffee!

I love the B&W with schindlers list / sin city effect on the coffee. great idea it reiterates what youre trying to communicate.

I'd love to learn how to do that
Well done.
Holger Blank 2 years ago

greatest content - awesome production. best practice of DSLR HD filming!
Pawel Stec 2 years ago

Great film, you really want to follow the coffee story!
Have a look at the ad I have created.

I used the same B/W + 1 colour technique:

vimeo.com/8799832

Well done and looking forward to see new stories!
Juz 2 years ago

Awesome! Cheers!
Isabela Soares 2 years ago

The photography is so beautiful, awesome film.
Nikkos Mistriotis 2 years ago

Great timing!!!
I just got a week ago a professional espresso machine in our production house,how helpful and inspiring by all means.
Great shooting
Jamie Simko 2 years ago

love it! How did you get the coffee grounds color isolated? What program did you use?
Marcel Douglas 2 years ago

very good job man
Jobey Wright 2 years ago

DUUUUDE so informative! i learned alot! those guys are serious business!
Beau Chevassus ✞ 2 years ago

This is pure awesomeness.
Dario Viola 2 years ago

I say it in Italian

CHE BEL DOCUMENTO, BRAVISSIMI
rickflick 2 years ago

I think everyone agrees. It's a pleasure to watch.
Steven Hale 2 years ago

Excellent in every way!

Note: I live in Miami, which is now about 80-90% Latin, huge cuban population, and espresso is sold everywhere - from fine restaurants to gas stations... So, after a while you become at least a little knowledgeable. That said, I have NEVER seen anyone show so much respect for their espresso. If a restaurant offered that respect here, well, it would be astonishing.
Walter Fischer 2 years ago

I know, what this guy is speaking from- a "la Pavoni" is waiting in my kitchen for my care treatment.
A diva ! But I love my little italian lady.
EM 2 years ago

Awesome! i want to try that coffee!
dannyjelinek 2 years ago

This was excellent. So well done.
Arthur 2 years ago

Great video! The HTML5 version is very clear. The video itself is super interesting, I'd love to see more vids from you!
Michael Grafl 2 years ago

This kind of dedication to excellent craftsmanship is a joy to watch. I'm talking about both the barista and the person behind the camera.
Hugo de Jong 2 years ago

That was fantastic in both the quality of the video and the interesting content, cheers!
Ioan Rosca 2 years ago

Simply Great!
joely 2 years ago

Starbucks is one of the Great Lakes; you're the Caribbean–or Hawaii–take your pick :-)
liad y 2 years ago

Great!
Anyone else noticed he looks and talks like Edward Norton? :)
bob lorrimer 2 years ago

Very Polished and informative...so good job.
EBSQ Self Representing Artists 2 years ago

I can see why Intelligentsia regular sends baristas to the national championships (and this is coming from a coffee lover in Pennsylvania who has never been to Venice, CA but still knows of Intelligentsia's espresso prowess)

Beautifully shot film.
Darrin Malone 2 years ago

I am SO disappointed I only have a Starbucks by me ...
Josh Stomp 2 years ago

i would love to taste that cup... love this video!
BenTs 2 years ago

The video is really great! Great images, good edit, but.. the explanation is crazy, since its missed the most important thing about espresso. The coffee beans used to make it, that's what gives the taste to it. The process itself only serves to make it foamy, and even so he does it like an amateur. he spills grained coffee all over and uses is fingers to remove the excess. Just one last observation; Espresso was invented in Italy, it means fast or express. Years later it spread fame to Portugal and Brazil. Spain or Cuba have no espresso tradition.
TIPACTIFILMS 2 years ago

Great visual presentation. Excellent concept. Keep more of this work coming.
kirk balden 2 years ago

Amazing!
rinaz 2 years ago

Coffee! Love love love love love!
Michel Bosch 2 years ago

Ye expats of little faith: There's still hope: so there actually are alternatives to watery moccafrappovanilla coffeefantasy Starbucks franchises???

Kidding aside: I love the subject, being a total espresso junkie and I love the way it was shot and cut, with the isolated coffeecolor as a bonus.
Did that come out of Color or AE?

Also: great title font! Looked like it was on plate glass storefront (duh)
Cluebelle 2 years ago

Gave up expressos when I gave up smoking. The two are like man and wife. Sad...
The D4D 2 years ago

Hi Everyone - Thanks for all the great feedback. It's v.exciting.

We'll be launching Epsiode Two (Syphon Coffee) tomorrow so stay tuned. It's a wild process and hopefully you'll enjoy it as much as Espresso.
Rocafort8 2 years ago

Amazing !

The process is very clearly explained and i love the contrast which makes the brown of the coffee.
Leuke Marriott 2 years ago

Great film.
I wish everyone took this much care in what they did.
David Koehlmeier 2 years ago

very well done!
Ares Starčić 2 years ago

Wonderful work & informative stuff. Keep up the good work! Both :)
vivienne sunshine 2 years ago

I wish I was closer to enjoy an espresso! Come to NYC!
I'm sending all my California friends over to try it out for me so I can live vicariously through them!
Flavor Xav' 2 years ago

Big respect from sicily coffee expert !!!!!
Will Weprin 2 years ago

A very nice little project. I really like the way it was shot, and especially liked the B&W and color thing you guys did. As a colorist myself, I know that's a good deal of work. Looking forward to more.
David Branson 2 years ago

Superb! Insightful interviewee, very clean color grading, and an artful presence throughout. Well done.
Mark Ashmore 2 years ago

Very well crafted. Keeping the color strictly to the coffee really highlights what its all about. I'll have to stop off in Venice and czech this place out.
Drew Woods 2 years ago

Wow, this is very nice. I like what you do with the color. Good flow to the story too, nice editing. Keep up the good work!
David Vo 2 years ago

This is amazing work DDDD.
Salonica 2 years ago

Absolutely gorgeous.
rlb2444 2 years ago

Very well done. In fact one of the best presentations that I have ever seen. Very professional. If Kyle isn't doing acting he should be. Great voice, warm and great presence. Makes the process look so easy.
eVideo 2 years ago

Very nice filmed but I do not hope it will be busy in this store as you have to wait very long for the perfect Expresso :-))
Clintus McGintus 2 years ago

Brilliant. I've heard nothing but things about this place and watching this video makes me want to visit even more.
Muhd Khairul 2 years ago

definitely to california just for intelligentsia!!!!!
itai bachar 1 year ago

Perfectly done!
Give us more!
:-)
glass popcorn 1 year ago

Intelligentsia is definitely my favorite coffee place. I live in AZ, but every other summer or so I go with my father to LA and we won't pass up a trip to Intelligentsia
SUSHI ADV. 1 year ago

I'm italian and I know something about coffee ;-P
I've never drunk Intelligentsia, but with this video I'm sure it's very good! :D

I'm talking about this vid on my blog tatami.sushiadv.com!
Diogo Girondi 1 year ago

At least it doesn't look like the standard "cháfé" (coffee tea) that is commonly served in the US as coffee :)

But no matter how the coffee in there tastes like the videos are indeed great!
Flavio Mauri 1 year ago

i can tell you that even in Italy our baristas' zeal is not comparable to yours :D
OneworldChicago.com 1 year ago

What a horifying job. (Barista)
jb 1 year ago

Made the pilgrimage on the way from NZ to Europe last week. Coffee will never be the same again.
Expectations fulfilled and more. Waaaay more...
Jerri Howell 1 year ago

Thanks for this. I'm obsessed with Intelligentsia Venice and shot this there for my site stylespotting.com vimeo.com/10219544

Looking forward to more...
armen perian 1 year ago

Great video. Have yet to visit the Venice bar, but word is one is opening in Pasadena (that will serve wine and beer!). Still love the Silver Lake location.

Also, thanks for all the insight on the video. Job well done.
The D4D 1 year ago

Ok! After much delay and audience unrest, Capp is online and frothy. We hope everyone enjoys it!
Les Hillis 1 year ago

Nice video's.

Had to laugh at 3:47 though. It looked like sipping the coffee and admiring it was the last part of the procedure before going off to serve it to the customer.
Sara Marie Parks 1 year ago

Brilliant video! I love the style and information. :)
Chad Bonanno 1 year ago

so good. hell, so GREAT. And SHOT So well! LOVE IT
Epok Official 1 year ago

If this art shit never works out, I'm just gonna go back to being a barista, everything was much more simple then. Fresh Video.
Sid Gans 1 year ago

Brilliant x100.
George Wiscombe 1 year ago

Somehow I can't imagine this guy working in Starbucks...
Ross Howard-Jones 1 year ago

Love it. Well done.
Kyle Culver 1 year ago

"A bit on the process: Shot in color. B&W in post. Lots of color keying and some roto work to get the coffee to pop. Cheers!"

Ok, now I gotta ask details. How much color keying did you do? e.g. 10 different shades of brown/red. And I'm just curious how you did your roto work. I know there are plenty of options today; I'm just wondering which one you used.

I'm always blown away at what the 5D and 7D's can produce, but this just takes me to another level. Even the isolated color was flawless. Great job on all the vids!
Osvaldini 1 year ago

This video is so great. I love the contrast of the colored products as it pops out in a canvas of B&W...just brilliant. It makes the video classy and hip. It also just made me get up, get dressed and head over to my local independent coffee house to buy a latte. Good job.
blanco 1 year ago

Great Stuff - thanks!!!
Douwe Attema 9 months ago

Great video
Bram De Jonghe 8 months ago

I'm in love with this video!! I dare anyone watching this not to get addicted to coffee!
Patryk Dąbrowski 8 months ago

Grrrrrrrrrrrrreat!!!
Nicklas Skov Pape 7 months ago

Love it! ... But did he just taste the espresso before serving it? ;)
Morteza Halimi 4 months ago

haha it seems like it
Joao Filipe Silva 7 months ago

nice b&w check out mine vimeo.com/22917985
Morteza Halimi 4 months ago

awesome! i like how you extracted the coffee color.