We headed up to San Francisco and shot at some pretty legendary SF locations for the latest Frye Jam.

Directed by: Jeremy & Claire Weiss

Group: Grace Potter and the Nocturnals

Client: Frye Boots
Creatives: Conway Williamson, Michael Petry

DP: Justin Donais
Producer: Sara Gersbach
Prop styling: Zach Kinsella
Styling: Djuna Bel
Hair styling: Jay Diola
Make-up: Amy Chance

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