Orange Underground is a movement encouraging individuals to commit a Random Act of Cheetos (or
RAOC, for short). In collaboration with Goodby and Mekanism, Cobra Creative produced an interactive
pirate online broadcast that exposes the rules behind Orange Underground and entices viewers to
commit their own RAOC and share it online. Orange Underground is always a unique experience, with
hidden content and random video clips for viewers who continue to watch and return to the broadcast.

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