This Summer 2010 highlights the introduction of GPPR, a new men's line brought to you by the same creative minds behind renowned women's brand Hellz. The strong and progressive graphics have been thoughtfully crafted to reflect the ideology of design for the people by the people. 'The Gentleman, The Philosopher, The Pervert, and the Rebel,' represent the four men who are the backbone of society and are the personification of the broad and eclectic assortment of influences for the brand.