Marco Petkovski spoke about "Transcending Data" at PodCamp Toronto on Saturday, February 22, 2014 at Ryerson University. Data tells us “what” and interactions tell us “why”. The classic approach to analytics is to simply observe the data and report the insights, but as analytics becomes a more engrained part of the creative process it also becomes more important to make sense of things that cannot be measured with numbers. Session recording and other tactile tools represent a brave new world for analytics and is challenging us to transcend data and connect designers and developers to user behaviour as it happens.
How analytics tools are helping us make better things
How data doesn't tell the whole story
How to integrate analytics into your creative workflow
The tools and practices being used today to do this
The complications and things to watch out for
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