When tasked with shooting an anti-smoking campaign for Utah Department of Health, the team from Ori Media needed a small, versatile camera to help them get the job done efficiently without sacrificing quality. Hear from Director/DP Michael Ori, Producer Abbey Tate, and 1st AC/AD Joey Jonaitis about how they configured the EOS 1D-C to capture 4K motion for their PSA and HD stills for campaign billboards -- all at the same time.

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