Every year, Asian Paints and their specialized Colournext team conducts a study to forecast the trends for the coming year, which ultimately help in creating an array of exciting spaces and colour palettes to liven up our lives and homes. We were asked to come up with a set of short films to tell the story behind each theme of Colournext 14.
Not surprisingly, Plate Up talks about the increasing importance of food in our lives. With the advent of global cuisines, food has become a lot more than a mere necessity. Hence we thought of creating a world out of food and miniature illustrated figures to tell this story.
Client: Asian Paints Ltd.
D.O.P: Karan Vazirani
Sound Design: Joseph D'souza
Line Producer: Prithviraj Prabhakar
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