Hotel Flora is a four star hotel in Gothenburg, Sweden, which is an alternative to the mainstream. When they where about to launch their new site Pilo Bold Me also wanted a short film presenting the hotel. But not done as per usual. No, it should be a film that would convey more the feeling of the hotel and create a sense of magic. Pilo Bold Me contacted Edithouse who immediately came with a lot of ideas. Early on it was decided that the film was to be recorded with a Canon 5D Mark II. After a lot of brainstorming Niclas Bergman, Edithouse directed the film.