We joined forces with an amazing group of people to create this viral public service announcement (PSA). The original purpose of this film was to raise awareness on the Burmese peoples ongoing peaceful protests against their military government's notorious human rights violations. When Cyclone Nargus hit, causing untold loss of life and devastation across the country, we immediately altered the spot to address the immediate need for aid. We hope to compel the global community to act in the face of this tragedy.

An important goal for each of us, in every project we take on, is getting people to think. With this piece, it is not just a provocation but a call to action. The people of Burma are oppressed: They are not free to express themselves. At Shilo, we are a group of individuals who make art for our livelihoods and we value personal expression as the highest of our freedoms. We are inviting people to join the global conversation about this issue and hopefully we'll inspire people to make a positive difference for the people of Burma.

In the last few days, the initial point behind the film has become even more relevant as we witness the military regime in Burma block humanitarian aid to people in desperate need of help. We hope this film will motivate people to donate to the current crisis and also to put pressure on the current regime to change things for the better for these peace loving people. Please join us in showing your support for this cause. Here are some helpful sites.

burmacampaign.co.uk/cyclonenargis.php

american.redcross.org/

noneofusarefree.org/

Also, check out more info on the project at wemakeitgood.com: wemakeitgood.com/article/live/burma

Credits:

MTV Director of Social Responsibility: John Jackson
Burma Arts Board Founder: Suki Dusanj
Advertising Agency: Ogilvy & Mather (Amsterdam)
Executive Creative Director: Carl Le Blond
Activist: Sam Roddick
Director: Shilo
Production Company: Shilo
Creative Director: Andre Stringer
Lead Artists: Andre Stringer, Tamir Sapir, David HillMatte
Painting: Mathieu Reynault and Rodeo FX, Andre Stringer, Marco Giampaolo, Cassidy Gearhart, Noah Conopask
3D Animators: Henning Koczy, Richard Cayton, Ohad Bracha, Bren Wilson, Eugen Sasu, Kiel Figgins
3D Artists: Christina Ku, Richard Kim, Warren Heimall, Craig Kohlemeyer, Scott Denton
Compositors: David Hill, Andre Stringer, Tamir Sapir, Cassidy Gearhart, Noah Conopask, Stieg Retlin, Marco Giampaolo
Typography: Evan Dennis
Miniature Design: Willi Patton
Editor: Nathan Caswell

Sound Design: Dante Nou
Coordinator: Danielle Smith
Producer: Lindsay Bodanza
Executive Producer: Tracy Chandler
Executive Producer (UK): Mark Hanrahan

Music: Music production and arrangement: Good Sounds Amsterdam

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