toyka.tv had a great opportunity to create these TVCs for Navigator Blue. It was a fun and challenging project.
People are being asked to think carefully about how they use the health service should they or their family become unwell or have an accident. The Choose Well campaign aims to raise awareness of the range of health services available to treat everything from a common cold to a major emergency. Choosing well will help the health service to help people by ensuring they get the right treatment in the right place.' nidirect.gov.uk
Design & Direction | Nilesh Panse
Client | DHSS
Agency | Navigatorblue
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