Nostalgia can be a powerful sentiment. in this case, Gap sought to reach back to their roots and create a campaign that not only reflects their history in popular culture but also does it with a modern flair. Taking the retro design and putting a modern twist on the animation seemed like the perfect solution to making one memorable spot.

Cut to Peaches’ beat-heavy track, “Do Ya,” the spot focuses a whole new energy on denim. Just as each dancer had their unique moves, the graphics have their own personality but they also had to work in concert with the dancers so it was as much about creating an interesting composition that drew attention to the denim as it was enhancing the performers.

Credits:

Advertiser: Gap Inc.
Agency: Laird+Partners (New York)
Design & Animation: Shilo
Creative Director: Andre Stringer
Lead Design & Animation: Gerald Mark Soto
Design & Animation: Eric Bauer
Design Assistant: Dorian West
Intern: Stieg Retlin
Producer: Jeremy Yaches
Executive Producer: Tracy Chandler

Music (Artist): Peaches
Album/Track: Impeach My Bush /€œDo Ya