We are very proud to reveal our latest brand film for Under Armour, Inc., the originator of performance apparel, footwear and accessories. Featuring two-time World Cup champion Lindsey Vonn and promoting Under Armour's flagship ColdGear line, the spot features the grueling "cold abuse simulator" as a testing ground for Lindsey's skill and the ColdGear technology. Seeking the best creative solution for this project, we enlisted the talents of our growing creative arm, We Make It Good. To film the action as realistically as possible, we found an authentic factory location in Los Angeles and worked with Lindsey for two days, going full out to capture her performance and the desired atmospheric reality on the set. From there, we added additional details back in our studio to heighten the story's visual drama via seamless VFX artistry.

Credits:

Project Title: Under Armour "ColdGear, Lindsey Vonn + Dick's"
Length: :30
Debut Date: Nov. 6, 2009
Film Location: Filmed on location in Los Angeles.

Client: Under Armour
Senior VP Brand: Steve Battista
Creative Director: Brian Boring
Strategic Marketing Manager: Emily Johnson
Art Director, Interactive: Nathan Shriver

Ideation: WMIG
Writers: Andre Stringer, Clayton Vomero

Production Company: Shilo
Director: Noah Conopask
Creative Director: Andre Stringer, Noah Conopask
Lead Artist and CG Supervisor: Tamir Sapir
Director of Photography: Martin Ahlgren
Compositing: Joel Voelker, Miguel Bautista, Tamir Sapir
3D Animation: Erik Lee
3D Lighting and VFX TD: Warren Heimall, Joji Tsuruga, Tamir Sapir
3D Modeling: Youngmin Kim, Jiyoung Yoo
3D Texturing: Jiyoung Yoo, Billy Jang
3D Tracking: Eric Epstein
Storyboard Artist: Fred Fassberger
Matte Painting: Rodeo FX, Helen KimRoto Artists: Jihyae Ham, Carlos Rosario, Helen Kim
Editor: Nate Caswell
Assistant Editor: Hedia Maron
Producer: Mariya Shikher
Line Producer: Chris Palladino
Head of Production: Julie Shevach
Executive Producer: Tracy Chandler

Music Company: Echolab
Composer, Sound Designer: Gavin Little

VO Recording and Mix Company: SoundLounge
VO Recording and Final Mix: Peter Buccellato

VO Talent: Debra Bond and Mark Jones