"Instinct Fast" creatively reinforces Under Armour's performance training platform by capitalizing on the company's new multi-year partnership agreement with Reyes and showing him achieving the impossible: stealing two bases on one pitch. In 2008, Reyes broke the Mets' all-time record for stolen bases and achieved his first 200-hit season. UA's creatives came to us with the idea of Jose moving faster than everyone else in the film and we helped bring the story to life. By creating scenes with two distinctly different frame rates, we brought the idea of battle into the story where both Jose and the pitcher had their fingers on the trigger. You see it in their eyes and in their body language. We wanted to remove every extraneous detail out the scene in order to focus attention on the unfolding drama. No bleachers, no fans, no scoreboard, only the moment. When a person is focused like this, instincts take over.

Credits:

Production Company: Shilo
Director: Noah Conopask
Creative Director: Andre Stringer, Noah Conopask
Senior Lead Artist: Tamir Sapir
3D Animation: Joji Tsuruga, Warren Heimall
3D Modeling: Joji Tsuruga
Compositing: Tamir Sapir, Marco Giampaolo, Joel Voelker
Roto: Jihyae Ham, Connie Conrad
Editor: Nathan Caswell, Galen Summer
Director of Photography: Max Malkin
Producer: Jeremy Yaches
Line Producer: Matthew O'Shea
Executive Producer: Tracy Chandler

Advertising Agency: N/A

Client: Under Armour
Creative Director: Marcus Stephens
Art Director: Brian Boring
Writer: Colin Clark

Music Company: Echolab
Composer: Gavin Little
Sound Design: Gavin Little

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…