Barclaycard US
a launch that’s uniquely personal

objective:
Transition 480,000 existing customers to a new card from a retiring product portfolio.

solution:
Leveraged traditional direct marketing while pioneering interactive elements to lead customers to a Personalized URL (PURL).

When US Airways changed its loyalty card program, it needed an engaging way to reach cardholders. We ensured a smooth connection by combining traditional marketing with digital innovation. A direct mail piece drove cardholders to a PURL website, where they could choose travel destinations, download a widget, and discover all the benefits of their new card. Our campaign soared high, earning industry awards and a conversion rate over 13%.

services provided
- content creation
- direct marketing
- eCRM
- integrated campaign development
- interaction and motion design
- video production and editing

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