We teamed up with ATTIK once again to create Scion's "xD Explosion" Brand Manifesto Launch Spot. Along with this new :30 TV spot, ATTIK's integrated scheme also recently introduced new creative elements online, in print, and in out-of-home media, with additional TV and print executions set to roll out over the weeks ahead.

Under the creative direction of Shilo co-founder and creative director Jose Gomez and associate creative director Evan Dennis, Shilo's team worked with ATTIK's in-depth campaign positioning information, a detailed script, and moodboards conveying each vehicle's manifestos with suggestions on photographic and graphical styles, colors, textures, and typography. ATTIK's brief for this project was pretty interesting, in that each car has an animation technique associated with it that speaks to the character of the car itself. For the xD, its animation has this shard-like quality reflecting the sharp angles of the car's design. We find it really exciting when the animation itself speaks to the nature of the subject at hand.

Credits:

Scion xD "Explosion"
Length: :30
Debut Date: July 4, 2009

Client: Scion

Ad Agency: ATTIK
Creative Director, Broadcast Spot Co-Director: Simon Needham
Associate Creative Directors: Ron Lim, Stan Zienka

Production Company: Shilo
Director: Simon Needham (ATTIK) and Shilo
Creative Director: Jose Gomez
Associate Creative Director: Evan Dennis
Lead Designers: Evan Dennis, Jose Gomez
3D Animation: Cody Smith, Jesse Franklin, Henning Koczy, Gene Arvan
Editor: Adam Bluming
Production Coordinator: Katlin Bradley
Producer: Jake Hibler
Executive Producer: Santino Sladavic

VFX and Finishing: Method Studios
City/State: Bicoastal, USA
Senior Executive Producer: Gabby Gourier
Producer: Leighton Greer
Visual Effects Supervisor: Chris Nichols
Compositing Supervisor / Lead Compositor: Chris Bankoff
Flame Artist: Marguerite Cargill
Lighting Supervisor: Daniel Buck
CG Artists: Scott Metzger, Felix Urquiza, Alexander Lee, Didier Levy, Dave Carlson, Erik Lee Nuke
Compositors: Ryan Raith, Jake Maymudes
Coordinator: Lauren Haggard

Music and Sound Design: Face The Music
City/State: Bicoastal, UA
Executive Producer: Adam Joseph
Composer/Sound Designer: Matthew Kratz Additional Sound Designer: Michael Schmidt
Mixer: David Carden

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