I'm just returning from jetBlue Park in Fort Myers, Florida, where I was shooting and editing for several days at Boston Red Sox Spring Training camp. It's hard to believe it's already time for baseball. Where did the offseason go?

This year, we're aiming to amp up our efforts to produce more great multimedia work within the Red Sox photo department, so we hit the ground running in Spring Training. This is one of a series of quick, fifteen second multimedia videos that are being posted to the Red Sox Instagram account. Each one is unique and highlights a different player on the team, be it a returning player from the 2013 World Champion roster or an exciting, young up-and-comer. We aimed to individualize each piece by playing to the personalities of each guy.

This one is for Red Sox pitcher, Jon Lester.

Feedback online so far has been great, but as always, I'd love to hear your thoughts, comments, questions, and criticisms!

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