While I was in Florida preparing for Social Fresh Tampa (socialfresh.com/tampa) on Feb 8th, I got the chance to meet and speak with Chris Arnold (twitter.com/chipotlemedia), Director of Communications for Chipotle Mexican Grill (chipotle.com), and we discussed their slow, but deliberate, adoption of social media as a corporate controlled marketing channel. From taking over a customer created 500,000 fan Facebook page to supporting consumer driven blogging, Chipotle is focused on staying true to their word or mouth and earned media roots while evolving their social media efforts.

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…