Brand expert and author of What Great Brands Do Denise Lee Yohn and panel of experts discuss if wearable technologies in digital health and fitness should be designed to be visible and worn as a fashion statement or to be discreet or hidden.
Excerpt from Panel at CES 2014 Fitness Tech Summit (Jef Holove, CEO, BASIS Science; Isaiah Kacyvenski, Head of Sports Segment, MC10, Inc.; Dave Monahan, President and CEO, FitLinxx; Ruth Thomson, Business Development, Cambridge Consultants, and Jason Kimball, Chief Brand Officer, JayBird)
Full video: sportsandfitnesstech.com/2014-summit-videos/ (session: Wearable Tech)
Contact Denise to learn more about digital health and fitness: deniseleeyohn.com
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