Daymon Worldwide "Biennial Summit"

A Brief History of Branding Video: You put on a Lacoste shirt, L.L. Bean pants, get into your Ford, and drive to a Marriott Hotel, where you drink a Coca-Cola. Brands are everywhere. Each day we are exposed to dozens of brands and brand messages. It would be easy to imagine that branding and using images to define brands was invented by the sophisticated marketing gurus of the 20th and 21st centuries - but history proves that the practice of communicating a message through branding is not a new one.