Transparency of New forms of Media Advertising Online Research Project studies the hybrid phenomena of #nativeAdvertising #brandedJournalism #sponsoredContent from the point of view of #trust, #transparency & #ethics. The research is lead by professor Vilma Luoma-aho, Department of Communication, University of Jyvaskyla, Finland, and sponsored by the HS-Foundation. More about the research at mediaexpectations.blogspot.fi/

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