There was a great Greek King named Pyrrhus who, despite winning a war with the Romans, suffered so many casualties in the process that it eventually led to his defeat as he was unable to fend off any further attacks. This same concept can be seen in a veterinary practice where heavy fee increases can act to increase one's profit on a short term basis but will end up losing one more clients in the long run. In this episode of Whiteboard Wednesday, Dr. Joel Parker of Veterinary Practice Solutions shows you how you can adjust your fee increases, so as to be both profitable and victorious in the long run.

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