OndAzul is an NGO that encourages environmental projects in Brazil. And one of its most difficult challenges is to promote sustainable ideas among younger generations. As a matter of a fact, teenagers are a lot more interested in living in the present than worrying about the future. Our goal was to create a campaign that could speak specifically to teens and make them change their minds about this subject.
In an effort to really draw the attention of our target, we decided to talk to them using one of the most popular apps among teenagers: Snapchat. The social network allows users to send photos and videos that disappear within 10 seconds.
With this Snapchat feature in mind, we created two 10-second videos about environmental issues. The first had factual information about deforestation: “Every 10 seconds, 4,000m2 of the Amazon Rain forest are destroyed by deforestation.” The second video showed factual information about pollution: “Every 10 seconds, 140,000 liters of sewage are dumped into Guanabara Bay.” Both videos were sent using Snapchat and helped us spread a clear message: nature is disappearing right now.
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