For this assignment, we were required to produce a commercial like a full ad agency coming up with a concept, thirty second script, and voiceover/soundtrack to animate to.
Choosing the on-line dating website “Harmony” , I decided to choose the theme of “music” and use a naive design style. My concept behind this project was that people can easily connect through music. Also when you first meet somebody, you have to take time getting to know them influencing my naive design aesthetic. It is the most elementary way of communication, just like orchestrating a full composition starts with a simple sound.
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