I decided on a notebook for the final product. I would use the paper itself to showcase the technical brilliance that is a good piece of paper. Using (and animating) the different tech specs for the piece of paper, I will captivate the consumer to remember that in a time of innovation and technology sometimes all we need is some paper. Taking a more visual approach I chose not to do any voice over’s as I want the paper to speak for itself with the images presented.