The Prix Renard (FOX AWARDS) is a competition that rewards strategic intelligence in the development of campaigns, and is aimed at agency client servicing under the age of 35.
The idea behind the spot was to tell agency management that if they think that some of their client servicing personnel are born strategists, then to entice them to submit a case study.
Hence the ultrasound with a fox hat on the baby.
The web video campaign was tied to a website and event information material.

Agency: LXB Communication marketing
Creative Director: Pier Lalonde
Copywriter: Pier Lalonde, Christian Letendre
Art Director: Jocelyn Tremblay

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