BT Tradespace is BT’s online business community, directory and marketplace. Applied Works was appointed to produce a two minute animated tour video to coincide with an updated design of the website and launch of a new ‘Communities’ section.

Inspired by BT’s family of ‘Touch’ icons, the video features stylized, animated characters forming relationships with one another as they build their Tradespace profiles and interact with the website.

This video was produced to guide users through the migration of version 1 to version 2 of Tradespace in November 2009.

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