Quello che le borse raccontano, is the name of an exhibition helded at the Triennale of Milan from Sept. 20 to Sept. 30, 2007. It’s the representation of a cultural and social project that was much desired by Francesco Biasia, the leather accessories company, to celebrate its 30th anniversary in a special way. The exhibition was conceived and realized by dolp_dove osano le parole as part of a larger project signalling the beginning of a new era in the company’s history. In addition to the show, the first Company Monograph for Francesco Biasia is being published.Since the first advertising campaigns in the 1990s, Francesco Biasia has shown a particular predisposition towards art photography, having always relied on important fashion photographers, such as Paolo Zambaldi, Jean Baptiste Mondino, Terry Richardson and Regan Cameron. This is why the company has chosen photography as the best way to develop the cultural aspect of the project: an in-depth look at the cultures, customs and societies of various countries with images that document how bags as accessories are used, worn and experienced in the world. The countries chosen were Italy, Colombia, Japan, Iran and Namibia in order to study five very different, contrasting geographic areas. Five photographers from the Contrasto Agency - Francesco Cocco, Fabio Cuttica, Daniele Dainelli, Stefano De Luigi and Riccardo Venturi – captured the various meanings of the bag, shooting it both as a “simple” accessori (highlighting materials, shapes and contents) and as a symbolic object to show off and to say something about the personality of the person carrying it. This video part two.

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