Following on from last year’s very successful EARN IT. campaign which challenged men to step out of their comfort zones, this latest challenge pits ordinary men against some of the world’s finest female footballers. The Strongbow Rio challenge is seeking a group of five friends who, after competing in a series of grueling physical and psychological challenges will be flown out to Rio be put through their paces by one of Rio’s most successful female five-a-side teams.

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