As a way to reinvent and reinforce their slogan of 'Always With You', Elite's Chocolate Cow created this Integrated Campaign. Taking advantage of the fact that more that 50% of the Israeli youth take a big trip before college, Elite's Chocolate set out to reach them in the most remote places to gift them a chocolate cow and an opportunity to send a video message back home. The videos of the emotional reaction that people got at the sight of a beloved brand from 'back home' along with the video messages were broadcasted on national television as well as on a Youtube channel which became one of the most watched in the country.

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