NATS is an air traffic control services provider. Previously wholly owned by the UK Government, a dilution of ownership and remit to become more competitive on the world stage has led to a new commercial focus. With this new focus we took a holistic view of improving their brand identity, considering a broad range of application, potential marketing requirements, assets and toolkits centred around the new brand proposition "Performance through innovation".
For NATS the growth has been rapid, from a single UK market presence, to 36 countries in 2 years From traditional print, social media campaign pre, during and post event, film, digital through to point of sale, the consistent approach makes for a compelling offer, sophisticatedly packaged, whilst at the same time remaining accessible.
Brand awareness has improved thanks to consistent and compelling use across all communications and this will only continue to improve as older materials fall out of circulation.
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