Several times a year, we "build" an Orchard set in a different Southern California neighborhood. This time it was Villa Park in Orange County, where we were fortunate enough to find the perfect visual setting as well as a great neighborhood community that was nice to work with. The concept always has an Orchard store right in the middle of a neighborhood where the "residents" interact with the "Orchard" crew. Matt Hodgson is the writer and director of these fun spots, which gives us a wealth of story ideas for future commercials. Granted its not easy building a mock Orchard Supply Hardware store in these actual settings, but our crew has it down and does a great job of putting it all together quickly without destroying the existing plants, shrubs and lawns. Chris Demuri is the Production Designer who figured out how to do this and puts it all together after we find the right location for the visual look we are after. Jack Barrett of Urban Legend Productions in Seattle handled the editing on Adobe Premiere and the Alexa XT Log C 4:4:4 Pro Res files as well as the Black Magic Cinema Camera Pro Res Log files were processed using the Davinci Resolve 10 platform. Alexa Camera from Otto Nemenz, Intl. in Hollywood. The production is overseen and produced by Jeff Miller of Vineyard Productions.

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