Being a documentarian and storyteller at heart, we love these spots. There is nothing more challenging then taking a 2 hour interview and focusing it into a 30 second vignette. What’s even more challenging is weaving Animal Planet’s brand message of “Surprisingly Human” with the technology forward thinking of Lenovo. This spot focuses on a Marine Biologist who uses cloud computing and user generated content to track and sponsor Whale Sharks across the globe.

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