We, along with our collaborators at Hudson Rouge, spent a day in Palm Springs asking regular folks about their impressions of Lincoln. We began every conversation the same way: "when was the last time you drove a Lincoln?" Most answered never, but after test driving their choice from Lincoln's latest and greatest lineup of cars, including the sleek new MKZ hybrid, everyone came away seriously impressed.
Directed by Julian King
Edited by Khyber Jones
Executive Produced by Jeremy Yaches
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