ABOUT THIS TALK
Design research and methods hold great potential to enhance and improve today's service economy, however, the application of these tools is greatly underutilized across service industries. In this session, Ryan shares his experience with the hurdles and misconceptions held by service organizations that are not currently leveraging design research, and how the design industry can better communicate value and persuade service organizations to adopt, support and appropriately apply these methods.

ABOUT RYAN ARMBRUSTER
Ryan Armbruster is recognized for his knowledge and experience in collaborative design of services that anticipate human needs, humanize technology and deliver tangible business value. He built and directed the SPARC Innovation Program for Mayo Clinic, a first-of-its kind program for designing and developing remarkable healthcare services and recently led the cultural and strategic transformation of Oncure from traditional business services to customer-centered services as Senior Vice President and Chief Experience Officer.

ABOUT THE DESIGN RESEARCH CONFERENCE
The Design Research Conference (DRC), hosted by the IIT Institute of Design, brings together a growing community of design professionals advancing the role of design research in innovation.

The conference strives to spread knowledge through the discussion of compelling experiences and case studies, innovative methods and approaches, and the future and sustainability of design research. DesignResearchConference.com

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