We live in a hyperconnected world. It's easier than ever to fire up a web browser and endlessly browse design inspiration blogs/sites when approaching new projects. While they are convenient, how would it change our work if we regularly challenged myopic approaches to the practice and cast a wider net across other fields of study? What are some beneficial perspectives creatives can glean from areas adjacent to and even opposite from design. How can examining fields like anthropology, architecture, food, filmmaking, and music make us better creatives? How do we make meaningful connections between disparate fields of study and what lessons for us do these hold? We can develop frameworks for incorporating these ideas into our practices. Our edges tend to move further out when we consider others. Let's encourage unexpected results by engaging in fieldwork.

This talk was given at Weapons of Mass Creation Fest 2013 in Cleveland, OH. For more info check out wmcfest.com

Alonzo Felix is an art director, illustrator, and type designer living in vibrant Brooklyn, New York. After earning a BFA in graphic design, he studied typographic application and theory in London, and also earned a postgraduate certificate in typeface design from the Cooper Type program, a joint venture of the Cooper Union and the Type Directors club. Selected clients include Beck, Boston Magazine, Crate and Barrel, Kickstarter, McSweeney’s, Quarterly Co. and The Washington Post. In addition to maintaining a steady freelance practice, Alonzo also works as a designer for Oak Studios based out of the Studiomates workspace in DUMBO, Brooklyn. He is interested in the overlaps between design and other fields like architecture and anthropology and believes the best work combines a strong sense of craft, conceptual thinking, and creative storytelling. He favors the classics from Miles Davis to hot dogs and is a sriracha enthusiast.

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