Thanks to the mobile revolution, 30 billion inbound sales calls were made to U.S. businesses last year. That number is expected to reach 65 billion by 2016.

For sales and marketing executives, the rising wave of inbound calls is both an amazing opportunity and a daunting challenge:

Inbound calls convert to revenue 10 times more than web leads. They are what lead sales teams want most, and marketers most need to generate revenue.

Only 19% of inbound calls are high-quality calls according to BIA/Kelsey. Sales organizations need ways to separate the wheat from the chaff and route the good calls to the best sales rep to convert them.

Join analysts from BIA/Kelsey and call management experts from Ifbyphone for an on-demand webinar discussing the monetization tactics for inbound calls. They will explain why calls have re-emerged as the most important channel for sales and marketing, and share tips for how enterprises are not only surviving the wave but riding it.

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