A Feature Film Celebrating America's First Boarding Company.

When Volcom was founded in 1991, it was the first company to combine
skateboarding, surfing and snowboarding under one brand from its
inception. This way of life influenced the anti-establishment style and
attitude that defined a generation. The cultural phenomenon was best
captured when Volcom released "Alive We Ride" in 1993: a film documenting
the raw excitement and spontaneous creativity inherent to the lifestyle.
Twenty-one years later, with the release of "True To This", Volcom again
captures the energy and artistry of board-riding in its purest forms.
Shot all around the world and showcasing iconic athletes, "True To This"
is a tribute to the movement that inspired a generation and the people
and places that embody that spirit today.

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