In this campaign for Tide Pods we teamed up with the wonderful Aniboom and Saatchi & Saatchi NY to bring Tide Pods to life in colourful 15 second spots. Check out the other spots and on our Behance page: behance.net/gallery/Tide-Pods/15353833

Client: Saatchi & Saatchi for Proctor & Gamble
Agency: Aniboom
Direction: Persistent Peril
Illustration: Garth Jones, Mark Billington
Animation: Garth Jones, Mark Billington, Ginny Jones, Emma Wakley
Producer for PP: Sam Bourner
Producer for Aniboom: Yonny Zaffrani, Yael Cesman, Hila Liberman-Shemesh

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