ABOUT THIS PANEL DISCUSSION
Ben Jacobson, Jon Kolko, and Dan Saffer join David Armano to discuss the challenges and business realities of designing in an economic downturn.

It’s often a challenge to sell in research or appropriate design methodologies in the best of times. How do designers make their case in the worst of times? The current business climate is pushing for things like measurable return on investment versus. pie-in-the-sky innovation. Yet good design may be one of the best resources any organization can tap to achieve new efficiencies and better solutions.

ABOUT THE DESIGN RESEARCH CONFERENCE
The Design Research Conference (DRC), hosted by the IIT Institute of Design, brings together a growing community of design professionals advancing the role of design research in innovation.

The conference strives to spread knowledge through the discussion of compelling experiences and case studies, innovative methods and approaches, and the future and sustainability of design research. DesignResearchConference.com