The fall / winter 2014 / 2015 collection of the italien premium denim brand is outstanding. Watch our moods here.

LOVEDAY JEANS IS A PREMIUM DENIM LABEL FORMED IN 2012 AND NAMED AFTER CREATIVE DIRECTOR AND SUPERMODEL PAPIS LOVEDAY.

PAPIS LOVEDAY SAYS: “IT'S STILL DIFFICULT TO FIND A GOOD QUALITY PAIR OF JEANS WHICH BOTH FIT PERFECTLY AND HAVE INNOVATIVE DESIGN DETAILS. COMBINING MY HIGH STANDARDS FOR FASHION WITH A BASIC WARDROBE ESSENTIAL WAS A CHALLENGE BUT WE'VE DONE IT. SEE THEM, FEEL THEM, TRY THEM. I PROMISE THEY'LL SOON BE YOUR FAVOURITE JEANS. YOU'LL LOVE YOUR LOVEDAYS!”

THIS NEW BRAND REPRESENTS FASHION-FORWARD DESIGN, A MODERN, URBAN ATTITUDE AND A CAREFREE LIFESTYLE. THE LABEL TAKES THESE CHARACTERISTICS AND ADDS THEM TO THE STANDARDS OF THE EPONYMOUS, HIGH-END ITALIAN MANUFACTURER. THIS SEES TRADITIONAL TAILORING UNITED WITH INNOVATIVE DENIM, NEW SHAPES AND CREATIVE DETAILS. AIMED AT PEOPLE WHO VALUE THEIR INDIVIDUALITY, BOTH THE MEN'S AND WOMEN'S COLLECTIONS EXUDE STYLE AND CONFIDENCE.

LOVEDAY JEANS EMBODIES A NEW INTERPRETATION OF CONTEMPORARY LUXURY. THE RESULT IS A UNIQUE TAKE ON ELEGANCE. MADE IN ITALY. THE COMBINATION OF FINE MATERIALS WITH BOTH ORIGINAL AND TRADITIONAL DETAILS MEANS EACH PAIR OF LOVEDAYS IS A MUST-HAVE PIECE.

LOVEDAY JEANS ALSO BELIEVES IN GIVING BACK TO SOCIETY AND AS SUCH HAS AN OFFICIAL PARTNERSHIP WITH THE UNESCO FOUNDATION – EDUCATION FOR CHILDREN IN NEED. THIS MEANS THAT EACH PAIR OF LOVEDAY JEANS YOU BUY IS ALSO A DONATION TO THIS FAMOUS INTERNATIONAL AGENCY. THIS PRIMARILY SUPPORTS EDUCATIONAL PROJECTS IN SENEGAL WHICH IS PAPIS LOVEDAY'S HOME COUNTRY.

more at loveday-jeans.com
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