After the first season of the new premium denim brand Loveday Jeans, CEO Ben Botas talks about first experiances, brand values the upcomming fall - winter 2014 / 2015 collection, the new campaign and celebrities loving their Loveday's.

LOVEDAY JEANS IS A PROGRESSIVE DENIM BRAND ESTABLISHED IN 2012. IT IS HELD BY THE BRAND BEAST GMBH WHICH IS OWNED BY BEN BOTAS. BEN BOTAS WORKS IN THE FASHION INDUSTRY FOR OVER 10 YEARS AND HAS ESTABLISHED MANY SUCCESSFUL LABELS ON THE MARKET. “LOVEDAY JEANS IS A PERFECT BRAND FOR OUR MODERN TIMES. IT IS A STRONG COLLABORATION BETWEEN CREATIVE DIRECTOR PAPIS LOVEDAY, WHO GIVES THE BRAND ITS NAME AND HANDWRITING, ITALIAN DENIM DESIGNER LAURA PASTRELLO WHO WORKED FOR THE BIGGEST NAMES IN THE DENIM INDUSTRY AND THE EXPERTISE OF A EXPERIENCED TEAM AT THE BRAND BEAST GMBH. IT ALSO HAS THE SUPPORT OF A WELL-POSITIONED INTERNATIONAL SALES TEAM AND PERMANENT SHOWROOMS IN MUNICH, DÜSSELDORF AND MILAN,” SAYS BEN BOTAS.

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