
2010/01 Michael Bierut
2 years ago
Our speaker at the January 2010 CreativeMornings ( creativemornings.com ) was Michael Bierut of Pentagram hosted at the fabulous Galapagos Art Space in Brooklyn. It was our biggest CreativeMornings audience yet with 300 (!) NYC creatives attending. It's a brand new talk on the subject of "Clients". A big giant thank you to Roland Lazarte ( hellorolo.com/ ) who once again has been generously offering his video and editing skills.
creativemornings.com/
ABOUT CREATIVE MORNINGS:
'CreativeMornings' is a monthly morning gathering of creative types organized by Tina Roth Eisenberg a.k.a swissmiss (swiss-miss.com ). Each event includes a 10 minute lecture, followed by a 20 minute group discussion. The gathering begins at 8:30am with the topic presentation starting at 9:00am and everyone taking off for work at 10am. CreativeMornings are free of charge!
creativemornings.com/
ABOUT CREATIVE MORNINGS:
'CreativeMornings' is a monthly morning gathering of creative types organized by Tina Roth Eisenberg a.k.a swissmiss (swiss-miss.com ). Each event includes a 10 minute lecture, followed by a 20 minute group discussion. The gathering begins at 8:30am with the topic presentation starting at 9:00am and everyone taking off for work at 10am. CreativeMornings are free of charge!
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You should podcast these on itunes- would love to watch---uhhh listen to them in the car.
E
1. Clients are the difference between art and design
2. Aspire to work on projects that excite you
3. Clients are people: amazing and temperamental, just like designers.
4. Clients are actually the catalyst for change
5. Best clients love design or are indifferent. They are confident in your abilities.
6. Never "educate the clients". It's a partnership to which they also bring knowledge.
7. "Work with people smarter than you" T Berg Hollman.
8. Look for clients, passion, trust and courage (courage with a little "c")
8a. Be a designer with loyalty, honesty, dedication and trust
9. Unless you make changes, you will get more of the same.
10. If you're unhappy about a client situation, focus on reversing things.
11. Speak to clients not as a "expert" but as someone who cares about them.
12. If you can find 5 great clients, you're set for life. If you're lucky you'll have more.
13. Some of your best projects might be free.
14. Some bad clients have good purposes.
15. Every once and a while, rarely, you will need to walk away.