I directed a video about the new sign the superb design studio TROIKA have created for one of the entrances of the V&A.
The sign won an A&AD Spatial Design / Installations 2011 award.
"Troika's techno-clockwork sign for the V&A's underground entrance encapsulates both the appeal of the V&A and the studio's meticulously crafted brand of digital design."
Director / camera: Carlos Jimenez
Producer: David Redhead
Interviewer: Sarah Strickland
Many thanks to: Sebastian Noel, Troika and Maike Zimmermann.
©Victoria and Albert Museum, London

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